Rigorous, ethical, and applied marketing education.
I design learning experiences that connect behavioral theory with contemporary marketing decisions and societal impact.
Teaching philosophy
My teaching emphasizes evidence-based reasoning, ethical judgment, and active application. Students learn to interpret behavioral evidence, question assumptions, and use marketing tools responsibly.
Guest speakers, case analysis, collaborative projects, and contemporary market examples help bridge conceptual learning and professional practice.
Teaching preparation
Best Practices in University Teaching, Johns Hopkins University, 2024
Design Your Online Course, Quality Matters, 2021
Teaching Online, Morgan State University, 2020
Advanced Behavioral Marketing
Behavioral theory, persuasion, decision-making, and marketplace applications.
Consumer Behavior
Psychological, social, and cultural forces shaping consumer decisions.
Integrated Digital Marketing
Coordinating digital channels, content, analytics, and customer experience.
Marketing for a Better World
A course focused on marketing’s role in well-being, sustainability, equity, and public value.
Advanced Behavioral Marketing — Online
An asynchronous course designed for flexible, high-engagement learning.
Learning beyond the classroom
Guest Speaker Session
After a guest speaker session with Susan Sasu (Amazon) for the Fall 2024 Consumer Behavior course.
Guest Speaker Session
After a guest speaker session with Edward Meekins (Cogny) for the Fall 2024 Consumer Behavior course.
Mentoring & advising
I view mentoring as an essential component of higher education. Through career advising, research, and case competition advising, I help students develop the intellectual curiosity, analytical skills, and professional confidence needed to become thoughtful marketing scholars and practitioners.