Brand Activism
Authenticity, fit, justice, empathy, and consumer sentiment in brand–issue relationships.
Research
Understanding persuasion, vulnerability, and change.
My research programs connect behavioral theory to urgent questions in marketing, health, ethics, and public policy.
Consumer Well-being
Consumer loneliness and the capacity of AI to support more transformative clinician care.
Responsible Consumption
Ethical consumption, drinking and driving, technology acceptance, and consumer vulnerability.
Interactive timeline
Selected research milestones
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Recognition for the conceptual paper “Brand Activism Fit.”
Published work on authenticity, justice, empathy, and brand–issue incongruence.
Support for a multi-divisional project on transforming hypertension care through artificial intelligence.
“Harmful Journeys” advances a consumer vulnerability perspective on drinking and driving.
Projects
Research project gallery
AI
Transforming hypertension care
A Johns Hopkins Discovery Award project exploring AI-enabled precision population health.
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Consumer movements & loneliness
Examining how collective consumer movements may shape experiences of loneliness and connection.
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Brand activism authenticity
Understanding how authenticity judgments influence reactions to corporate sociopolitical action.
Publication database