Good Health & Well-being
Consumer loneliness and AI-enabled approaches to transforming hypertension care.
Consumer researcher · Marketing educator
Marketing for a better world.
I study how attitudes and behavior can shift in ways that improve well-being, responsible consumption, and equity.
Research focus
Behavioral insight with public value
My work connects consumer research, marketing and public policy, and the UN Sustainable Development Goals.
Responsible Consumption
Ethical consumption, consumer vulnerability, and drunk-driving technology acceptance.
Peace, Justice & Institutions
Brand activism, authenticity, justice, empathy, and consumer response.
3UN SDGs advanced
4Peer-reviewed publications
3Courses taught at Carey
2Courses developed
Selected updates
News & highlights
New article in Journal of Public Policy & Marketing
“Harmful Journeys” examines drinking and driving through a consumer vulnerability lens.
Johns Hopkins Discovery Award
Co-investigator on a multi-divisional project using AI to transform hypertension care.
JACR invited webinar
Invited presentation for the Consumer Movements and Activism issue.